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You are excited to read an email from your favorite Internet - based retailer because it contains a 4 0 % - off coupon to

You are excited to read an email from your favorite Internet-based retailer because it contains a 40%-off coupon to be used for your next purchase!
You select several items from the site and add them to your cart, only to discover that the coupon promotion does NOT apply to several of the more expensive name-brand items you want!
What would motivate an Internet retailer to do something like this?
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The retailer is using a bait-and-switch pricing strategy
The retailer knows that coupons ALWAYS lead to orders being placed
The manufacturers of the excluded items are trying to prevent price discrimination across their various sales channels
The manufacturers are using Big Data profiles in an attempt to get you to spend more money

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