You are expected to suggest several functional tactics and how these short-term activities are used to achieve short term objectives and establish a competitive advantage. Within the general framework created by the business’s that is, housing sector generic and grand strategies, each business function needs to undertake activities that help build a sustainable competitive advantage. These short-term, limited scope plans are called tactics. A radio ad campaign, an inventory reduction, and an introductory loan rate are examples of tactics. Functional tactics are detailed statements of the ‘means’ or activities that will be used to achieve short-term objectives.