Question
You are going produce a brochure detailing your services as a marketing firm. Your firm's strongest point is conducting market research and your brochure should
You are going produce a brochure detailing your services as a marketing firm. Your firm's strongest point is conducting market research and your brochure should have 3 sections.
• Section A covering the various approaches to internal environmental analysis
•Section B covering various approaches to external environmental analysis
- • Section C covering how internal and external analysis can be used to decide on strategic marketing options
Please include a short note in the brochure to explain that different approaches will be priced at different levels.
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Auditing An International Approach
Authors: Wally J. Smieliauskas, Kathryn Bewley
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