You are hired as a consultant by Vikings Inc. to prepare a report based on the undermentioned

Criteria.

You will choose a known Caribbean Company in the manufacturing sector ( Glenelg Natural Spring Water) Product/service with information available on the internet, which does not currently operate outside The region. You will conduct a comprehensive study of the international business environment,

That is, the geography, culture, government, history, economics, and politics of a new country, Outside of the region, from which you believe the company and its product/service could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company and its product/service by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the Course. There must be at least 12 sources. This must include at least 8 scholarly peer reviewed Journal sources which can be found via UWILinc or Google Scholar.

b. Mode of Entry Decision Criteria 15 marks

i. Discussion on the five (5) entry modes as discussed in the course that is below and also link it to product Glenelg Natural Spring Water

1 Exporting - link to product

2 Partnering and strategic alliances- link to product

3 Acquisition-link to product

4 Joint ventures link to product

5. Licensing link to production

ii. Analysis and rationale of the chosen entry mode for the company and its product/service in the selected country (note, the decision criteria must be feasible based on the country analysis and product/service)