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You are hired by Mistic Bank ( MB ) as a market strategist to promote the bank s credit cards. A rival bank in town
You are hired by Mistic Bank MB as a market strategist to
promote the banks credit cards. A rival bank in town currently
offers credit cards with an annual percentage rate APR nominal
rate of compounded annually. The CEO of MB asks you to design
two competitive programs or offers so that each program or
offer looks more attractive to customers in terms of the annual
percentage rate, and matches the offer of the rival bank exactly in
terms of the effective annual rate. Assume one year is the time
horizon.
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