You are hired by the Rockpile Grape Growers Association. They are having difficulty succeeding in the difficult California wine industry. There are many reasons for this. They have set several goals: - Increase name recognition for their member wineries - Fine a unique niche or specialty that they can emphasize in marketing - Grow the wineries in size and get the bottles in the major wine shops and supermarkets Your assignment: Make specific recommendations that you feel will help them achieve their goals (you must list 10 recommendations) You must make an overall assessment on the major threats that the Rockpile wineries will face in the current (2014) wine industry