You are hired to write a persuasive letter to an unknown specific audience persuading them to buy LUSH (Home | Lush Fresh Handmade Cosmetics) using AIDA model. End each letter by asking the audience to go to the website (provide the name of LUSH website) for more information.

Begin with an attention-getting paragraph.

The second paragraph should build interest and desire.

The final paragraph should include a call for action.

Questions to think about? Not part of your writing

Identify at least two ways you can use to increase the credibility of your persuasive strategy? Why have you chosen those two strategies compared to other options?

Some ways to increase the credibility

To increase their credibility as pet care providers, Noah and Kelly can:

• Write descriptive profiles that highlight their backgrounds, experience, and expertise
• Provide testimonials from .
• List their credentials and any relevant permits or licenses
• Provide photographs of the facility
• Provide reliable contact information and clear directions for how to get in touch

1. Identify one persuasive principle you can use from Cialdinis 6 Principles of Influence to promote your business?
2. Identify one way you can use to promote your business based on Maslows Hierarchy of Needs?