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You are in a Finance role at Microsoft. You are on a corporate headquarters located in Seattle, however, you are able to work remotely in
You are in a Finance role at Microsoft. You are on a corporate headquarters located in Seattle, however, you are able to work remotely in Chicago when not traveling to visit Microsoft's twelve global areas. Working with finance, marketing, and sales peers from around the globe, you recently completed a special project code named Global Velocity to assess the threeyear market penetration and profitability trends in the top six highestgrowth markets of Chile, Indonesia, New Zealand, Vietnam, Sudan, and Poland. An obvious need identified through the project is to improve how Microsoft makes products and services available to customers in these countries. Now it is time to decide what actions to take. You recall from your MKT Marketing Management course at Kellstadt that distribution channels play an important role for companies both domestically and as they expand globally. In preparation for a meeting later this week with the Global Velocity team, you review your class notes and text from MKT so you can bring an informed pointofview to the meeting. You decide to start the meeting with a short PowerPoint presentation including the definition of distribution channels, the types of intermediaries, and their roles. What will you include in your slides? Please provide a short answer in the space below.
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