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You are in a meeting with the CMO of a major retailer discussing a simple regression model to predict Amount_Spent (Y) from Age (X). The

You are in a meeting with the CMO of a major retailer discussing a simple regression model to predict Amount_Spent (Y) from Age (X). The model has a high r-square value, and everything about the final model is statistically significant. The coefficient for AGE is 0.00000001234. The CMO points out that the coefficient for AGE is almost zero, and anything multiplied by zero is zero; So, AGE really doesn't matter in the model. Agree? Disagree? How would you respond?

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