You are in charge of the data science team at Ben & Jerry's. Ben and Jerry stopped by your office. They'd like to see whether you could help them figure out how differently consumers would react to different flavors and toppings for a new ice-cream cone product launch. To set sales expectations for each variety, they would like you see how consumers like them relative to each other. You decide to run an experiment, by testing them with 12 sample consumers. The first flavor is chocolate (you label it Flavor = 0) and the second one is vanilla (Flavor= 1). The toppings are nuts (Toppings-0) and chocolate-chips (Toppings=1). You execute the test for ice-cream cones that combines flavors and toppings. You collect the data, run a regression on it and this is the summary of what your got: summary(Im(data-dt,Score~ Flavor + Toppings + Flavor* Toppings)) Call: Im(formula = Score ~ Flavor + Toppings + Flavor Residuals: 3Q Max Min 10 Median -2.6667 -0.6667 0.3333 0.5833 1.3333 Toppings, data = dt