You are in need of a mousetrap.Go through the entire process of purchasing one all the way to making the purchase (YOU DO NOT HAVE TO ACTUALLY MAKE THE PURCHASE).Observe all of the thinking, behaviors and feelings you experience as you move through the purchasing process.Also, think about the positive and negative points along the journey and what things are done or could be done to help you facilitate the journey.Think about how you determined which mousetrap was the one you would purchase.Use one of the templates from the following website (https://uxpressia.com/(Links to an external site.)

) to createtwo separatedetailed customer decision journey maps.Thefirstmap should reflect purchase journey of the mousetrap and represent the customer segment you believe you are in regarding mousetraps.Thesecondmap should reflect the purchase journey of a customer segment who regularly purchase mousetraps for professional office buildings.

• Amount of time in each stage of the process and why
• Information search needed, where segments get it and why it is necessary (did you already have a consideration set?)
• Importance of value sought and how information persuaded each segment
• Actual and potential touchpoints (effective, ineffective, suggestions)