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You are in the market to purchase a new car. You have your possible choices narrowed down to 4 different models because they all have
You are in the market to purchase a new car. You have your possible choices narrowed down to different models because they all have the features that you need and they all fit within your spending budget. Which stage of the buying process are you in
Product choice and purchase
Need recognition
Product evaluation
Disposal of the product
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Small Business Management Entrepreneurship and Beyond
Authors: Timothy s. Hatten
5th edition
538453141, 978-0538453141
