You are in your 2"" year serving as the Food and Beverage Manager of the Charlotte Knights, a minor league baseball team in Charlotte, NC. Your General Manager (GM) approaches you mid- way through the season and tells you that the food and beverage revenue goals are 25% below budget. Attendance is down 15% compared to last year, so the GM is very concerned about food and beverage revenue decreasing at a faster rate than attendance has decreased. The GM told you that you need to significantly increase food and beverage revenue if you want to keep your job at the end of the season. The GM tells you to generate 10 potential ideas to increase food and beverage sales for the remainder of the season and explain why you think the idea could be successful. The GM is allowing you to potentially work with the ticketing and marketing departments for packages and promotions if desired. The GM stated that there are no budget restrictions for ideas that are generated. 10