You are in your sixth year at Company XXY, Canadian retail giant and wants a new challenge. So, you applied to a new company, Aggrey Enterprises. They produce computers and have been very successful over the last few years. Based on your experience at XXY and academic background, you were hired as the director of their research department. Just like your first experience, your new company want to take advantage of their sustained growth over the years to explore opportunities outside Canada. Specifically, they want to export into the European region.

As the director of research, you are tasked to conduct and deliver a feasibility report. This report will advise the owners to either pursue or not to pursue the international trade opportunity.

After the meeting you called your team into the conference room to discuss the project. Most of your team members are new to research and not all have studied global market research. Most of them are confused and want you to provide answers the following question [2:05 PM, 4/21/2022] Amrit Veera Canada: a) What are five questions should Company AAB ask itself to determine its readiness for a new international trade initiative?

b) What are the seven steps to conducting international market research?

c) Provide two examples of suitable research objectives for an export who wants to export computers to Europe.

d) Will they be conducting primary or secondary research or both?

e) What are the components of a typical market research report? [2:06 PM, 4/21/2022] Amrit Veera Canada: 2. Days after the meeting with your team, you want to move on to the cost and pricing analysis part of the research. Now you and the team need to provide answers to the following;

a. In no more than a couple of paragraphs, explain how the Incoterms rules affect the export costing of goods.

b. Describe to your team how you will conduct the cost and pricing analysis. Clearly state any assumption made, factors you will consider among others.