You are launching a new product in a well-established product category and you have to decide on your pricing strategy. You have two options: 1) Price low and then raise your price over time, or 2) Price high and then lower your price over time. Either strategy may be viable for a marketer. Choose below the best statement about advantages of one pricing strategy over the other. You are launching a new product in a well-established product category and you have to decide on your pricing strategy. You have two options: 1) Price low and then raise your price over time, or 2) Price high and then lower your price over time. Either strategy may be viable for a marketer. Choose below the best statement about advantages of one pricing strategy over the other. It is better to price high at first because that will maximize profitability through a higher profit margin and a higher market share when you need the profits most. It is better to price low at first because that will allow you to get pioneering advantage All the statements are true. It really does not matter if you price high or low at first It is