You are launching a new website for discussing long distance running. There is a social networking element to the website as runners can create profiles, "friend" other runners, use the site to send messages to them and create running groups that meet up in the real world for runs. There are discussion boards for discussing running - routes, tips and gear. Articles and videos on training and nutrition for long distance running are a part of the website. They are being created for you and the site by a number of freelance writers and videographers.

(a) Describe two things that could go wrong with content?

(b) Explain what you could do to reduce the risk of harm to your business in relation to each of them.