Question
You are leading Ducati's marketing team. Federico Minoli has laid out a broad vision for Ducati's turnaround. What is your team's role in this turnaround?
You are leading Ducati's marketing team. Federico Minoli has laid out a broad vision for Ducati's turnaround. What is your team's role in this turnaround? How will the changes you make affect any of Ducati's (1) variable costs, (2) fixed costs, (3) per-unit WTP, or (4) market segment size?
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
7th Edition
1119497388, 978-1119497387
