Question
You are looking to make capital improvements that will increase revenue and profitability of your minor league baseball team. The ownership group has carved out
You are looking to make capital improvements that will increase revenue and profitability of your minor league baseball team. The ownership group has carved out $2 million to spend on capital projects and wants to see return on investment within five years. The cost of capital for the organization is 10%. One option is the construction of a new $1.8 million scoreboard. The new scoreboard has a discounted payback period of 5.5 years, modified internal rate of return of 11%, and net present value of $50,000. The second project would eliminate seating in a grassy lawn in the outfield and turn it into a premium seating area fit for group outings of all sizes. The premium seating project would cost $ 1.1 million and has a discount payback period of 3.9 years, modified internal rate of return of 17%, and a net present value of $500,000. The final option is to turn an open grass area adjacent to the stadium that currently serves as an open greenscape into a parking garage. The parking garage would cost $750,000 and has a discounted payback period of 4.0 years, modified internal rate of return of 15%, and net present value of $100,000. Discuss the course of action that you should take and defend your answer.
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