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You are managing a software development project and have planned that the final deliverable will be brought into existence in successively refined stages at prototype,
You are managing a software development project and have planned that the final deliverable will be brought into existence in successively refined stages at prototype, pilot, testing, and deployment stages. In this case, you are viewing software development as a(n) __________ Predictive approach Adaptive approach Product approach Hybrid approach
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
