You are new to the accounting team at your company and are trying to identify the various users of accounting information. You receive a request from the Business Unit Head of North America for information to help forecast the funds available for a new marketing campaign. How would this type of request best be described? An external user requesting accounting information for use in making investment decisions about the company O An internal user requesting internal reports that would be considered managerial accounting O Not your responsibility because it involves forecasting future business results O A special request about marketing effectiveness that would be considered ad hoc reporting

You are new to the accounting team at your company and are trying to identify the various users of accounting information. You receive a request from the Business Unit Head of North America for information to heip forecast the funds available for a new marketing campaign. How would this type of request best be described? An external user requesting accounting information for use in making investment decisions about the company An internal user requesting internal reports that would be considered managerial accounting Not your responsibility because it involves forecasting future business results A special request about marketing effectiveness that would be considered ad hoc reporting