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You are new to the accounting team at your company and are trying to identify the various users of accounting information. You receive a request
You are new to the accounting team at your company and are trying to identify the various users of accounting information. You receive a request from the Business Unit Head of North America for information to help forecast the funds available for a new marketing campaign. How would this type of request best be described? An external user requesting accounting information for use in making investment decisions about the company O An internal user requesting internal reports that would be considered managerial accounting O Not your responsibility because it involves forecasting future business results O A special request about marketing effectiveness that would be considered ad hoc reporting
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