You are not expected to research or retrieve data from independent sources not already provided. However, should you refer to the work of others in your response (i.e. academic literature, news items or on-line sources, etc.) please make appropriate citation using one of the accepted citation formats (i.e. APA) and include a bibliography at the end of the assignment. These can be in body citations (e.g., Jones, 2019) and then full citation in the bibliography for this assignment. You are reminded that plagiarism is a violation of academic integrity and has serious consequences. When using, and/or summarizing the ideas and words of another, be it from a web site, a written text, lecture or discussion group you must identify the source. Should you choose to use the exact words of another, you must acknowledge these words as such by enclosing them within quotation marks. However, be aware that it is not acceptable to copy large chunks from a source, even if you reference it correctly. Failing to acknowledge sources through the use of proper citations is plagiarism. This case study has six (6) questions to which you must respond, as follows: (A) Please keep your response below 3,250 words (excluding references and appendices) in total. **(Use charts, graphs and most recent years datas) (from 2020 onwards)** (B) While point form is permitted, please make sure your comments and arguments fully respond in a coherent manner (with full sentences) that may be followed by the reader. Respond to each question separately (identifying it by number; responses are required to all questions). Please note that if the reader cannot follow your points or your points are not communicated effectively then you are giving a vague answer which you should not. (C) Format using a 12 point font, with at least one inch margins all around and line spacing of at least 1.5. Insert your name and student number as a header on each page, paginate. Case to analyze involves tentree, 2021:( I have attached the case study with these questions) *NOTE and some lecture readings to relate the work* 2 Julie Gosse and Jack Stevenson (2021). tentree: Planting for the Future Product Number: 9B21A010 CASE EXAM 

QUESTIONS: 1. Choose three of Porters five forces (e.g., threat of new entrant, rivalry and buyer power). Identify key characteristics of the clothing apparel industry utilizing 3 of Porters five-forces framework to assess the industry attractiveness. Hint 1: you can use US or Global data (as proxies) from the case and supplementary information or links below to support points made where appropriate (9%).

Hint 2: you can also analyze the strategic group eco-friendly or sustainable clothing apparel (also falls under ethically sourced apparel) as a proxy where necessary or no other industry data exists as well. 

2. Identify two opportunities and/or threat(s) does tentree faces and how has it responded to those opportunities and threats in the US, Global, and/or in general (4%)? For instance, you can identify two threats, two opportunities, or one opportunity and one threat. 3a. Considering Porters generic business strategies, what business strategy has tentree used in the industry (explain your rationale behind choice) (3%)? 

3b. Identify three of tentree s strength(s) and/or weakness(es) (use Porters value chain to analyze strengths and weaknesses) (e.g., three strengths, three weaknesses, or 1 weakness and 2 strengths, or 1 strength and 2 weaknesses etc..) (6%)? 

4b. Considering Porters value chain and drawing upon the Sustainable Competitive Advantage criteria (aka Resource Based View criteria), what is one of tentrees core competencies that may potentially provide competitive advantage (4%)? 

5. Identify what type of international corporate strategy tentree should pursue and explain (3%) 6. Based on your analysis of tentrees strengths and weaknesses and the industries opportunities and threats what growth priority in their current corporate strategy would you recommend? Please explain in detail. Please also identify one potential risk associated with your recommendation (5%)? Note: Up to 1% of grade allocated towards quality of writing. Please note however, that grades will be allocated according to appropriate points in terms of demonstrating your knowledge of the subject matter. Hence, if the points are not legible, this will lead to a greater reduction of grades given that a mark cannot be allocated to a statement, if the statement is not communicated effectively and thus, does not make sense to the reader. You may view some of the questions as being vague. They have been worded this way to determine your ability to use the course material and synthesize with it in the absence of specific direction. 

3 Reminder: Supporting your responses with strategic frameworks/concepts demonstrates your ability to think strategically. 4 Appendix A News Item (as per sources identified) Freed, Jeremy (2018, Aug. 20). Sustainable Fashion is finally going mainstream. Globe & Mail, URL: https://www.theglobeandmail.com/life/style/article-sustainablefashion-is-finally-going-mainstream/ Accessed: Nov. 1, 2022. Canadian Press (2022, Sept. 15th). Patagonia founder gives company away to environmental trusts Globe & Mail, URL: https://www.theglobeandmail.com/investing/markets/marketsnews/Canadian%20Press/10220246/patagonia-founder-gives-company-away-toenvironmental-trusts/ Accessed: Oct. 24, 2022. SAIRA PEESKER (2022, Feb. 14th). How a strong ESG culture can help companies attract and retain top talent Globe & Mail, URL: https://www.theglobeandmail.com/business/careers/future-of-work/article-how-a-strong-esgculture-can-help-companies-attract-and-retain-top/ Jessop, Simon (2022, June 3). Lululemon and H&M back 250 million fashion climate fund to decarbonize. Globe & Mail, URL: https://www.theglobeandmail.com/business/article-lululemon-hm-back-250-millionfashion-climate-fund-to-decarbonise/ Accessed: Nov. 1, 2022. Appendix B  Additional Data Source: Statista (2021). Apparel Market Worldwide. URL: https://www-statistacom.proxy1.lib.trentu.ca/study/54163/apparel-retail-worldwide/ Date accessed: Oct. 24, 2022. 1,496.86 1,541.06 1,448.41 1,463.46 1,524.33 1,583.74 1,582.45 1,395.69 1,547.16 1,710.94 1,804.62 1,855.45 1,904.66 1,954.7 0 500 1,000 1,500 2,000 2,500 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 Revenue in billion U.S. dollars Revenue of the apparel market worldwide from 2013 to 2026 (in billion U.S. dollars) 5 Source: Statista (2021). Apparel Market Worldwide. URL: https://www-statistacom.proxy1.lib.trentu.ca/study/54163/apparel-retail-worldwide/ Date accessed: Oct. 24, 2022 Source: Statista (2021). Apparel Market Worldwide. URL: https://www-statistacom.proxy1.lib.trentu.ca/study/54163/apparel-retail-worldwide/ Date accessed: Oct. 24, 2022. 6.35 6.97 7.65 8.39 9.21 10.11 0 2 4 6 8 10 12 2020 2021 2022 2023 2024 2025 Estimated market value in billion U.S. dollars 2.1% 2.3% 2.4% 2.6% 2.8% 3.1% 3.3% 3.6% 3.9% 4.3% 4.7% 5.1% 5.6% 6.1% 1.5% 2.5% 3.5% 4.5% 5.5% 6.5% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 Sales share Sales share of sustainable clothing items within the global apparel market from 2013 to 2026 Estimated value of the ethical fashion market worldwide from 2020 to 2025 (in billion U.S. dollars) 6 Source: Statista (2021). Apparel Market Worldwide. URL: https://www-statistacom.proxy1.lib.trentu.ca/study/54163/apparel-retail-worldwide/ Date accessed: Oct. 24, 2022. Source: Statista (2021). Apparel Market Worldwide. URL: https://www-statistacom.proxy1.lib.trentu.ca/study/54163/apparel-retail-worldwide/ Date accessed: Oct. 24, 2022. 4% 6% 31% 37% 22% 0% 5% 10% 15% 20% 25% 30% 35% 40% Not important at all Slightly unimportant Neutral Slightly important Extremely important Share of consumers 1,025 1,067 1,110 1,155 1,202 1,251 1,301 1,354 1,409 1,466 1,526 1,588 0 500 1,000 1,500 2,000 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CO2e emissions (in megatons) How important is sustainability to you when making purchasing decisions for apparel, fashion, and footwear? Projected carbon dioxide equivalent emissions of the apparel industry worldwide from 2019 to 2030 (in megatons) 7 Sales of the leading apparel/accessories companies worldwide in 2021/22 (in billion U.S. dollars) Source: Statista (2021). Apparel Market Worldwide. URL: https://www-statistacom.proxy1.lib.trentu.ca/study/54163/apparel-retail-worldwide/ Date accessed: Nov. 10, 2022. 75.9 46.9 32.6 25.1 23.9 19.3 20.9 16.7 19.8 11.8 0 10 20 30 40 50 60 70 80 LVMH Nike Inditex Adidas H&M Fast Retailing Kering Gap Richemont Herms International Sales in billion U.S. dollars 8 Estimated market share of sustainable apparel in the United States in 2021, by generation Source: Statista. (July 15, 2021). Estimated market share of sustainable apparel in the United States in 2021, by generation [Graph]. In Statista. Retrieved October 24, 2022, from https://www-statistacom.proxy1.lib.trentu.ca/statistics/1276260/market-share-of-sustainableapparel-in-the-us-by-generation/ 13% 44% 28% 14% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Generation Z Millenials Generation X Baby Boomers Silent Generation Market share 9 Secondhand apparel market value worldwide from 2021 to 2026 (in billion U.S. dollars) Source: Statista (2021). Sustainable Fashion Worldwide. URL: https://www-statistacom.proxy1.lib.trentu.ca/study/111665/sustainable-fashion-worldwide/ Date Accessed: Oct. 24, 2022. 

Number of textile, apparel and accessories enterprises above designated size in China from 2013 to 2020 Source: National Bureau of Statistics of China. (October 9, 2021). Number of textile, apparel and accessories enterprises above designated size in China from 2013 to 2020 [Graph]. In Statista. Retrieved October 25, 2022, from https://wwwstatista-com.proxy1.lib.trentu.ca/statistics/1204305/china-number-of-apparelenterprises 96 119 141 168 196 218 0 50 100 150 200 250 2021 2022 2023 2024 2025 2026 Market value in billion U.S. dollars 15,212 15,821 15,943 15,445 14,600 14,827 13,353 12,706 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 2013 2014 2015 2016 2017 2018 2019 2020 Number of enterprises 10 Sustainable cotton: leading companies worldwide in 2017, by total score* Source: Sustainable Cotton Ranking. (October 1, 2017). Sustainable cotton: leading companies worldwide in 2017, by total score* [Graph]. In Statista. Retrieved October 25, 2022, from https://www-statistacom.proxy1.lib.trentu.ca/statistics/1010377/leading-companies-for-sustainablecotton-worldwide/ Proxy countries GDP growth rate Worldbank. GDP growth (annual %)  Canada URL: https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?end=2021&locations=CA&start=2018 Date Accessed: Oct. 24, 2022 Worldbank. GDP growth (annual %)  US. URL: https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?end=2021&locations=US&start=2018 Date Accessed: Oct. 24, 2022. Capital Expenditure Statistics Canada. Capital and repair expenditures, non-residential tangible assets, by industry and geography (x 1,000,000) URL: https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3410003501 Date Accessed: Oct. 24, 2022 76.7 60.3 59 57.2 54.8 47.5 45.3 40.2 33.5 30.3 27.4 26.5 25 23.5 18.3 0 10 20 30 40 50 60 70 80 90 Score (out of 100) 11

 Attachments: 

 

Strategic-Man....pdf

 

TENTREE-PLANT....pdf