Question
You are now a Marketing Manager of a firm of your choice. Chose any product, service or idea (existing or new) that you can sell
You are now a Marketing Manager of a firm of your choice. Chose any product, service or idea (existing or new) that you can sell into a new market.
Requirement
A report on the new product you are planning to launch in a new market. The report must include:
- Target market description.
- Features, Advantages and Benefits (FAB) of the product to the new market.
- A 4 p's analysis (Product, Price, Place, Promotion) and the position of the product for the new market.
Step by Step Solution
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Title Market Entry Report for EcoFriendly Electric Scooters in the Indian Market I Introduction As the Marketing Manager of our firm I propose the lau...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
