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You are now in charge of the Reese's original peanut butter cup brand. What message execution style (look it up in the text) will you
You are now in charge of the Reese's original peanut butter cup brand.
What message execution style (look it up in the text) will you use for your advertising?
What two mediums (look it up in the text) will you use to promote your new product?
Write an objective to defend your request to spend $5M on advertising this year. Hint - objective = results that have a deadline and are measurable..
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Financial Accounting A Global Perspective
Authors: Robert Libby, Patricia Libby, Daniel G Short
5th Edition
0071107746, 978-0071107747
