You are part of a management team reviewing the sales of your key product XYZ which represents 75% of your company's sales. The company has had a very tough year, missing the past 3 quarter targets. If you miss another one the stock price will tumble an expected 50% based on investor reaction. R&D has developed a new product MNO. It could create a whole new way of doing business changing the market dynamics significantly but it will not be available for 4 months. XYZ sales are very inelastic. What do you do? Explain.