You are preparing to open a new small business: a meal planning and delivery company - but with a twist. YOU need to research meal prep companies and come up with the twist: that is, a competitive advantage over the companies in the marketplace today.

Description and details of the business: As a meal planner, you would:

• Interview your customers as to their likes/dislikes/allergies
• list of ingredients
• Create step-by-step recipes for your customers to follow
• Explain the nutritional value of the meals to educate your customers
• Explain to them how they are saving money by sticking to your meal plans
• Purchase the necessary ingredients
• package all the necessary ingredients for each meal
• Deliver the uncooked, prepared ingredients to your customers

You realize you need a feasibility statement, formatted such as the template shown below, or others you may find on the web.Your feasibility analysis should consist of:

A section for each of the following (listed below) with appropriate header

• Market research and demographic research
• Ideas / pricing / etc thatyoucome up with (and explain in your paper)
• Be sure tointegrate your competitive advantage: that which you will offer that other meal companies do not.Consider that itcouldbe to a particular audience; a particular type of meal; add-ons; pricing differentiation - and more. Really think creatively here: who could you serve (or what could you serve) that is not already being addressed by another company?Be SURE to identify it clearly.

Remember this isyourproposed business so you have the liberty of making decisions / assumptions (that you explain) and you may make decisions about the company (such as the type of food, etc) and so on. Plan that the business will start up inTroyMI (research hint!) without a storefront: you may begin it from your home.Feel free to name your business.Hint: get ideas from existing companies of costs (etc).

Please include the following sections:

Executive Summary

Table of Contents

Introduction ofProduct or Service

Technology Considerations

Market Environment - Demographic Data

Industry Information

Competitive Analysis

Financial Projections (Units of sales / Revenue forecast, Projected P&L Year 1, 2 & 3, Initial one-time Start-up Costs)

Go/No-Go (Feasibility) Recommendation

Appendices (data sources)

You may find the following site helpful:http://bestentrepreneur.murdoch.edu.au/Business_Feasibility_Study_Outline.pdf

Keep in mind, not everything on the site above will apply in your case.