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You are Ranjit Sidhu, the CFO ( chief financial officer ) of Electro Tools Ltd . , a Canadian public company that manufactures electronic appliances.
You are Ranjit Sidhu, the CFO chief financial officer of Electro Tools Ltd a Canadian public company that manufactures electronic appliances. Electro Tools sells its products to major retailers such as Future Shop and Best Buy. The companys CEO chief executive officer Robert Watt, visited your office in early and advised that at the recent board of directors meeting he was told to look for ways to increase the companys revenues. He is considering making changes to the companys warranty and reward programs to achieve this goal.
The company currently offers warranties separately from the products it sells. This means that a consumer purchases the product without a warranty. They are then offered by the retailer on Electros behalf the opportunity to purchase a threeyear warranty on the product. Approximately of consumers currently purchase the warranty. Mr Watt is considering changing this practice to bundling the two products such that the downstream customer is automatically provided with a warranty when they purchase Electros product. The new price of the bundled product would be the sum of the current sales prices of the appliance and warranty purchased separately.
To encourage retailers to purchase the companys products, Electro Tools employs a reward program. Retailers that reach prespecified levels of purchases in the current year are provided with a cash discount the following year. For example, if a retailer makes purchases of between $ million and $ million during the year, then it is entitled to a discount on all purchases in the following year. Purchases in the ran
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