You are reporting to the Vice President of Phone Pe.Vice President tell you that the market share of Phone Pe in UPI transactions is around 45% while Google Pay is the second player with a market share of around 35%.Paytm and Amazon pe are number three and number 4 player with market shares of 12% and 5% respectively.E-wallet segment which used to be dominated by Paytm has declined after UPI. Vice President is wondering when Phone Pe's valuation is around $5.5 bn, how Paytm's estimated valuation is $25 bn to $30 bn. He has asked you to identify the underlying factors and recommend strategy to improve the valuation of Phone Pe