You are required to complete an analysis of the marketing strategy focusing on the international marketing management issues related to the market entry program for the particular product and organisation. All marketing tools, models, theories, and Blue Ocean Strategy (BOS) will be applied to the marketing issue to formulate a marketing solution supported by other marketing concepts and analytical tools.

The analysis in the report must demonstrate: (a) group understanding of the predominant marketing systems in the industry (Summary Situational Analysis) (b) the potential to develop 'Blue Ocean' Strategies for Acai (a minimum of two ideas) (c) application of the analysis to Acai.

A SUGGESTED Structure for the Final Written Report and suggested topic areas to be covered:

a) Executive Summary:

This is not an introduction but a 1-2 page overview of the report's main items/findings/recommendations. The Executive Summary should be able to be read on its own to gain a complete understanding of the report that follows.

b) Marketing Report Objectives

Articulating the Problem/s for the market entry identify the marketing report objective/s, based on the market research, product and competition assessment and the international marketing management issue/s identified that relate to this industry.

c) Industry Competition Map

One Page BOS Mind Map of ideas. Please include the most significant implications for your RECOMMENDED MARKET ENTRY PROGRAM in "The Future"

d) The Future - Blue Ocean Strategies

I. Recommendation 1

Clearly state the main findings of the report that support this recommendation for a future BOS to be implemented. Use appropriate Blue Ocean Strategy theory and models to evaluate the future trends and to provide findings and recommendations for a Market Entry Program to the industry issue raised. (See Appendix 3 for Mode land Chapter Table)

Include the appropriate BOS tools to help you get to your solutions (NOT ALL THESE TOOLS WILL BE RELEVANT SO SELCT ONLY THOSE THAT ARE RELEVANT TO YOUR STRATEGY):

a. Strategy Canvas AS IS

b. 4 actions framework- ERRC Grid

c. Value Innovation: The Simultaneous Pursuit of Differentiation and Low-Cost

d. Strategy Canvas TO BE

e. Strategic sequence

f. Buyer Utility

g. 3 Tiers of Non-Customers

h. Competitor Conditions Evaluation Tool-Price Corridor of Mass

i. Creating New Market Spaces: The Path/s

Make the idea as tangible as possible through your explanation, diagrams, and models.

MARKETING BUDGET, IMPLEMENTATION AND CONTROL PROGRAM:

Prepare on marketing investment analysis with activity budget allocation, implementation and control program using a Gantt Chart.

II. Recommendation 2 (as for 1 above)

Clearly state the main findings of the report that support this recommendation for a future BOS to be implemented for the Market Entry Program

Use appropriate Blue Ocean Strategy theory and models to evaluate the future trends and to provide findings and recommendations for a marketing solution to the industry issue raised Include the appropriate BOS tools to help you get to your solutions (NOT ALL THESE TOOLS WILL BE RELEVANT SO SELCT ONLY THOSE THAT ARE RELEVANT TO YOUR STRATEGY):

a. Strategy Canvas AS IS

b. 4 actions framework- ERRC Grid

c. Value Innovation: The Simultaneous Pursuit of Differentiation and Low Cost

d. Strategy Canvas TO BE

e. Strategic sequence

f. Buyer Utility

g. 3 Tiers of Non-Customers

h. Competitor Conditions Evaluation Tool-Price Corridor of Mass

i. Creating New Market Spaces: The Path/s

Make the idea as tangible as possible through your explanation, diagrams, and models.

MARKETING BUDGET, IMPLEMENTATION AND CONTROL PROGRAM: Prepare a marketing investment analysis with an activity action budget, implementation and control program using a Gantt Chart.

identify future objectives with key success factors and how these will be measured and thus identified as being achieved in the future timeline.

The total length of the main report should be 3000 words (+/-10%).