You are required to conduct a critical assessment of the following four areas to determine whether, overall, the car rental company Europcar has a competitive advantage: 1. The internal environment: evaluate core competencies; by using the Value Chain framework 2. The external environment: how attractive is the industry; by using Porters Five Forces Model. 3. Europcars competitors: create a strategic group map of the rent-a-car industry in Australia. 4. Europcars business level and corporate level strategies. You are required to present your assessment tasks in a report.