You are required to conduct in$-$depth strategy analysis on a company $($either Seek Limited $($ASX: SEK$)$ or Carsales $($ASX: CAR$)),$ evaluate its key accounting policies or estimates, and assess its profitability over the past three years. The case company is assigned through your group registration. Please note that this component must be completed individually. You should not share your work with anyone at this stage, including peers in your project group.Specifically, you are required to complete the following tasks $($with grading weights in the parentheses$)$:

Task $1$: Identify the THREE most important strategic factors that determine the long$-$term profitability and sustainability of the company. Provide detailed reasoning and$/$or evidence to support your arguments.$(40\%$ of the assessment$)$

Task $2$: Read the company's disclosures and identify ONE specific accounting policy or estimate that is most prone to earnings management. Explain the potential incentives for the managers to manipulate accounts through this policy or estimate. $(30\%$ of the assessment$)$

Task $3$: Using the profitability decomposition framework introduced in Week $4$ seminar, identify the primary source of variation in the company's return on equity $($ROE$)$ over the past three years. $(30\%$ of the assessment$)$