You are required to examine a recently established hospital that specializes in dentistry and cosmetic surgery and provide explanations for the following aspects: Total Word count: 3500 words. Total Marks: 90 1. Executive Summary 1 page. 2. Table of Contents 1 page. 3. Explain the gap in the market that the new hospital attempts to solve. Include an industry / competitor overview. 2 pages. 4. Identify the demographic, psychographic and behavioural segments that the new specialist hospital will appeal to. Remember that focus is on dentistry and cosmetic surgery. 3 pages. 5. Conduct a PESTLE analysis to support your answer. 6. Identify the SWOT for the new hospital. 7. Identify the key internal and external buyer behaviour influences that may affect a future patients decision to use the new hospital. 2 pages. 8. Conduct a Porter's five forces summary for the new hospital. 2 pages. 9. References 10. Appendix Any other data you may provide.