You are required to find and analyse a personally interesting case study of a successful entrepreneurial for-profit business, a not-for-profit (NFP) social enterprize, or a hybrid model such as Method Cleaning Products. The case may be selected from the current business news items found in the Australian Financial Review, Singapore Business Review, Financial Times India, Bloomberg, The Economist, Forbes, New York Times etc.

Tasks:

Introduction-

Describe the operating context of your chosen case study - where is it located and what are its products/services.

Analyses-

1. Identify the gap in the market, customer needs, social or environmental problem(s) are addressed by your chosen case study?

2. Identify the creative idea that was developed and the opportunity that was/is exploited.

3. Analyse the entrepreneurial leadership style.

4. Analyse if it has a ‘profits-driven’ business model, a ‘better world’ not-for-profit model, a 'green business’ model - or a hybrid model?

please explain briefly