You are required to find and promote an innovative product/service within an organization of your choice. In your assignment, you need to focus on the below: 1. Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice.

2. Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information).

3. Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market.

4. Refer to a similar product/service that your competitors have and analyze how the competitors’ products can be considered as a threat to your new product/service.

5. Estimate how much will the whole procedure cost the business.

6. In your conclusions, describe how the new product/service will influence the whole organization’s environment.