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You are required to pick any real-life negotiation (for example: Apple vs Samsung lawsuit; Disney's Purchase of Lucasfilm, Facebook's acquisition of Instagram etc.) of your
You are required to pick any real-life negotiation (for example: Apple vs Samsung lawsuit; Disney's Purchase of Lucasfilm, Facebook's acquisition of Instagram etc.) of your choice.
Then briefly explain the conflict scenario (facts of the case - background story) along with the parties involved in the negotiation process and then address the following aspects:
- BATNA of each party
- The real issues/interests (what they needed to achieve, and why) of each party and their priority, if known.
- Drawing on the negotiation strategies discussed in the course explain which negotiationstrategy was followed to arrive at a deal/solution? Justify its relevance.
- Any influence or bias or power move used in the negotiation? Justify.
- Reflecting on the negotiation, are you satisfied with the outcome? What could have been done better in the negotiation? Give adequate reasoning.
- Your key take-aways from this negotiation.
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