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You are required to pick any real-life negotiation (for example: Apple vs Samsung lawsuit; Disney's Purchase of Lucasfilm, Facebook's acquisition of Instagram etc.) of your

You are required to pick any real-life negotiation (for example: Apple vs Samsung lawsuit; Disney's Purchase of Lucasfilm, Facebook's acquisition of Instagram etc.) of your choice.

Then briefly explain the conflict scenario (facts of the case - background story) along with the parties involved in the negotiation process and then address the following aspects:

  1. BATNA of each party
  2. The real issues/interests (what they needed to achieve, and why) of each party and their priority, if known.
  3. Drawing on the negotiation strategies discussed in the course explain which negotiationstrategy was followed to arrive at a deal/solution? Justify its relevance.
  4. Any influence or bias or power move used in the negotiation? Justify.
  5. Reflecting on the negotiation, are you satisfied with the outcome? What could have been done better in the negotiation? Give adequate reasoning.
  6. Your key take-aways from this negotiation.

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