You are required to prepare a summarised Digital Marketing Plan Evidence for an Australian Tourism organisation (1000-2000 Words) and prepare an Electronic Presentation of Plan (using a digital presentation tool such as Canva or Prezi, 10 slides or 10 animated sections). Digital Marketing Plan Requirements Knowledge Summary In Knowledge Summary, you will explain the following: 1. How digital marketing plays an important role in establishing and maintaining effective customer relationships for the organisation you have chosen? 2. What type of Sustainable practices can you include in digital marketing for this organisation? 3. Highlight and justify your research techniques selected to analyse digital marketing of this organisation. Organisation Information Situational Analysis Internal Environment Analysis (Porters 5 forces) External Environment Analysis (PEST! SWOT) Digital Marketing Strategies 8: Plan Revenue Model Strategy for the organisation Target Market Strategy for the organisation Positioning strategy for the organisation Social Media Analysis for the organisation Marketing Mix Analysis for the organisation Evaluation Suggestions on Media Channels for Digital Advertisement ECRM requirements for the organisation Brief Financial Budget based on suggestions & strategies (Approximate) WEBQUAL analysis & suggestions for the website Conclusion Reference