you are required to provide critical discussion and evaluation of the Porters generic strategies with clear demonstration of how the implementation of generic strategies will help your firm(Nike) to stay ahead of the impact of COVID-19 and competition in a global environment.how firms can use the strategy to beat competition.

discuss and apply Porter's generic strategies supported by real life examples.

Overall cost leadership

Product differentiation

Focus

please put reference list if its posible and also you can choose any other blue chip company instead of Nike