Question
You are required to sell local business to International Markets. o Introduction. State your country of your choice. o Explain about the laws and regulations
You are required to sell local business to International Markets.
o Introduction. State your country of your choice.
o Explain about the laws and regulations of your country of choice especially on the International Trade.
o Explain the economic situation: GDP, Exchange Rates & Inflation Rates.
o Explain the culture, language, taste and color preferences.
o IMPORTANT PART:
Product: Standardize or Customize? State your reasons.
Price: What is your price strategy? State your reasons.
Place (Distribution): Channel Members? State your reasons.
Promotion: Digital Media or Traditional Media or Both? State your reasons.
o Choose your mode of entry & briefly explain the advantages and disadvantages of your mode of entry.
o Conclusion.
o References.
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Business Statistics
Authors: Robert A. Donnelly
2nd Edition
0321925122, 978-0321925121
