Question
You are required to study ONE (1) local business. It can be tangible product or intangible product. o Introduction o SWOT Analysis o Product Briefly
You are required to study ONE (1) local business. It can be tangible product or intangible product.
o Introduction
o SWOT Analysis
o Product
Briefly explain the product or/and services.
Labelling, Packaging & Brand.
o Price
Briefly explain the price of the product or/and services.
Cost-based Pricing? Or Value-based Pricing? Or Competition pricing?
o Place
Brick-and-Mortar? Or Online Platform? Or Both?
Is the place strategic? Give your reasons.
o Promotion
Traditional Media? Or Social Media? Or Both?
Which ONE of the media suitable for their business?
o Target Customers
Who are their target customers?
Is the business target customers giving them profit?
o FIVE (5) reasons why the business should go for international markets.
o Conclusion
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Business Research Methods
Authors: Emma Bell, Bill Harley, Alan Bryman
5th Edition
0198809875, 9780198809876
