You are required to undertake an analysis to promote and transform Lenggong into an important ecotourism destination in South-East Asia. Your marketing plan should include (but not limited to) the following sections: Executive Summary Situation Analysis (current marketing situation, market trends, market growth, SWOT analysis) Development of the product Marketing Strategy (mission, marketing objectives, segmentation, target markets), positioning, marketing mix/4Ps, marketing research) Financials (budgets, sales forecast, expenses forecast) Controls Other supporting information you may want to include