You are required to write a digital marketing report for a small business. Please refer to the following instructions. Your assignments should be in 12pt size, either Times New Roman or Calibri font. Please ensure that you complete the relevant sections as described below.

1. Description of the Business: You will need to think about building a good digital marketing strategy for a small business that offers a product or service. Some good examples might be a fine dining restaurant, craft brewery, boutique vineyard, gift shop, wedding planner, caterer or florist.

2. Target Persona: Talk about who the target market is in terms of key demographics. Specifically highlight what their digital habits are, how they would use the given product or service, and what their expectations of the final product is like.

3. Value Proposition: Refer to the following blog for a value proposition template and explain it: https://blog.hubspot.com/marketing/write-value-proposition There are 7 examples listed as you scroll down the blog. You can refer to any of these and create your value proposition. You do not need to create a visual element, but you need to describe it.

4. Content Strategy This section should include the following:

• Pick at least three from the following media and describe what kind of content you would create for your chosen media types: videos, images, infographics, blog post and news article

• Explain at least three digital channels you are likely to use to distribute this content and provide the reasoning as to why you picked this channel for the specific type of content. Specifically explain how you plan to maximize the number of followers Choose from the following: App, Facebook, Instagram, Email Marketing, Company web page, Tiktok, Snapchat

• Explain a rough timeline of when you plan to release that content

5. Conclusion

6. References