You are required to write a marketing RESEARCH PROPOSAL for marketing problem identification or market problem solution. Following main points are required to cover in your proposal.

-Introduction of proposal

-Research Problem define

Clearly write problem statement with the explanation that why you are proposing such research proposal?

*Research Design Define and demonstrate clearly what type of research design you will use during marketing research? (it exclusive depends upon your type of research problem and problem statement.

Measurement and Scaling

Different types of measurement and scaling used in marketing research process, you are required to write clearly what measurement to be used during marketing research? And what scaling will be used (Nominal Scale, Ordinal Scale, Internal Scale or Ratio Scale)?

Data Collection (just to mention with brief explanation that what type of data required for this proposal, Primary data or Secondary Data?)

Sampling Design and procedure What sampling technique you proposed to this proposal (Probability based or non-probability base)? Mention sampling technique with explanation why you use the technique and how it is fit in this type of research proposal?

please answer all question

Thank you very much