You are right about any policy starting up needing a funding source. Determining where that funding will come from can be the hard part. It is important to map out a budget for the policy and promote and bring awareness to this new policy to attract supporters and sponsors. This will help with getting the word out to others about the new policy through word of mouth and hopefully meet the right target audience that will advocate for the start-up of this policy through fundraising and promoting. You're right, every policy may not be in the best interest of everyone but hopefully, multiple policies can be created to fit everyone's needs, although this will require double the work of lobbying and promoting these new policies.?