You are running a business that sells children´s toys in traditional stores and through a small web shop on the Internet. A friend of yours told you about the success of incorporating the concept of sustainability, achieved by a company in the fashion industry. This made you curious and you searched for more information on the topic. Based on your findings, you decide to develop a sustainability-led innovation strategy for your business.

Use the framework model developed by Bessant & Tidd (2015), and present how you would like to change your business towards a more sustainable business. Suggest and outline a possible strategy for each of the different approaches of Eco-Efficiency, New Market Opportunity and Societal Change.