You are Sarah, CFO at PT Kembang Gula, a FMCG company which manufactures and sells products necessities of the day which consist of:

1. Foods like: Chili sauce, soy sauce, tea etc.

2. Personal Care such as: shampoo, soap, moisturizer, toothpaste, etc.

3. Home Care such as: detergent, fabric softener, washing kitchen soap, floor cleaners, etc.

Putri is the CEO of PT Kembang Gula.

Task :
One day Sarah received an email from Putri, and asked for a reply to the email.

Email content:

Dear Sarah,
Seeing more and more not sure the business situation, national and global economy, and also still the length of travel Pandemi COVID19, then please give reviews and recommendations on the subject matter as follows:

1. With many variables that continue to change rapidly and significantly, how do we regulate the profitability and fundamental financial conditions of the company (the balance of loss/profit, balance sheet, cash flow) so that we remain healthy in the company and at the same time can still take any opportunities that arise in the market?

2. Please provide what is the example of business action that can be done by each section: Consumer & Market Insight, Marketing, Sales, Supply Chain and R&D, which is a unity with the corporate action above?

Later this issue will be discussed in the management meeting next week, but I want both of us to be able to discuss this first so that it can get the prefix proposals to be brought to the wider forum in the management meeting.