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You are Sarah, CFO at PT Kembang Gula, an FMCG company that manufactures and sells daily necessities consisting of: 1. Foods such as: Sauce, Soy

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You are Sarah, CFO at PT Kembang Gula, an FMCG company that manufactures and sells daily necessities consisting of: 1. Foods such as: Sauce, Soy Sauce, Tea etc. 2. Personal Care such as: shampoo, soap, moisturizer, toothpaste, etc. 3. Home Care such as: detergent, fabric softener, kitchen washing soap, floor cleaner, etc. Putri is the CEO of PT Kembang Gula. Duty 1 One day Sarah received an email from Putri, and asked for a reply to the email. Fill in email: Dear Sarah, Seeing the increasingly uncertain business situation, the national and global economy, and also the long journey of the COVID Pandemic19, please provide comments and recommendations on the following matters: 1. With so many business variables that are changing rapidly and significantly, how do we manage the condition of profitability and financial fundamentals of the company (balance sheet/profit, financial balance sheet, cash flow) so that we stay healthy in a company and at the same time can still take anything opportunities that arise in the market? 2. Please give an example of a business action that can be carried out by each section, namely: Consumer & Market Insight, Marketing, Sales, Supply Chain and R&D, which is a unity with the above corporate actions? 3. What are the prerequisites and critical success factors to ensure the steps in points 1 and 2 can be successfully implemented in our company? Later this issue will be discussed at the Management Meeting next week, but I want the two of us to be able to discuss this first so we can get prefix proposals to be taken to a wider forum at the Management Meeting

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