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You are selling marijuana mints in states that this is legal andand your partners agree that you must have competitive differentiation from three non-marijuana competitors.
You are selling marijuana mints in states that this is legal andand your partners agree that you must have competitive differentiation from three non-marijuana competitors.
Create a perceptual map that illustrates how your product is different than the competition. The competition of your marijuana mints company is other drugs, beer and alcohol companies, and tobacco companies.
Your map MUST
- Show two axes, with the endpoints of both axes labeled
- Include THREE competitors you identified in 1b above
- Include YOUR concept
- Show how your concept is different than competitors'. If you're all located at the same place on the map, you don't have much differentiation.
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