You are Senior Manager of Marketing and Product Management, Chad Kartchner. Your task is to compose a memo to the CEO recommending which diagnostic solution approach Honeywell Aerospace should pursue. The options you are to consider are 1) develop the system internally using the more traditional crowdsourcing case-based approach, 2) partner with IBM using Watson's cognitive computing platform, or 3) partner with both SparkCognition and IBM on a Watson-based solution