You are seniorr Manager of a large publicly quoted Ghanaian based general insurance company operates on a global basis and offers an extensive range of both commercial and personal insurance product. The Board have been concerned about several important issues faced by the company. This resulted in thee key preliminary findings as follows: Over the last three years the total premium income of the company has remained constant. However, its overall mmarket share has reduced. The reasons for this are not fully apparent - the company strategy is not clear on this position and the effect on profitability is unclear. Its customers range in size from private individuals to large multinational companies. The company appears to have trouble in determining how demand for insurance reacts to pricingg decisions and considerations. Also, service-related issues impacting on demand appear to have been treated as relatively unimportant. The company has placed low level priority on climate change as a potential underlying cause in terms of weather-related losses on its relevant policies. Further the company has been perceived by its major investors as taking a reactive position on climate change. This is probably why business opportunities that arise from climate change measures have mainly been ignored. Over the last three years the company has paid regulatory fines totaling GHl5,000,000. These have been imposed in relation to unethical conduct .and the underlying ethics and moral pprinciples of the company should be examined. Managers within the company suggest the primaryy cause is an attempt to maximize short-terms profit. As a result of these findings the Board has requested improvement opportunities are identifiedyou are to present As the Manager present a report analyzing the three preliminary findings for the Board. Make reasoned recomendation for addressing the issues, you identify. Include any additional information you belive is required in relation to these findings, ensure you also include business improvement and any future action that you would recommend