You are setting up a chain of flower shops in metro cities of India, you are starting with one such shop in a large inner-city mall in Bangalore that caters to high-end clientele. You are looking to draw investors to your venture. One of the interested investors asks you to outline your forecasting strategy and the various parameters that you intend to take into account. She says that the business plan delivery and financials are only as good as the forecast of sales. What would your answer be? 10 Marks