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You are sitting in your home and you pick up a package of Oreos (or some other product of your choosing). After realizing that you

You are sitting in your home and you pick up a package of Oreos (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?"You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.

  • How do marketers strategically plan to market these products to me?
  • Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?

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